marketing myopia meaning in English
经营短视者
销售短视
行短
行销短视
营销近视/营销短视症
Examples
- The marketing myopia is caused by product concepts
摘要营销近视症是产品观念所导致的。 - The evolution of the management philosophy in chinese car industry and the analysis of marketing myopia
中国汽车行业经营哲学的演变与市场营销近视症评析 - The measures to rectify real estate marketing myopia mainly include stressing the early market location ideally , policy - makers ' making decisions scientifically , the executives drawing up a detailed marketing plan , and marketing personnel ' s paying close attention to markets
矫治房地产营销近视症的措施主要有：理念上要重视前期的市场定位；决策层要科学地进行房地产营销决策；执行层要制定详细的营销规划；营销人员要密切关注市场。 - Enterprises suffering from " real estate marketing myopia " have four evident features , such as attaching importance to the late selling instead of the early tactics of market location , neglecting the analysis of target customers while hankering after concept profiteering , trusting only " the planning masters " and ignoring the differential marketing of building sites , and marketing real estate only by experiences but neglecting scientific decisions
患有“房地产营销近视症”的企业具有四个明显的特征：重视后期销售，不重视前期的市场定位策略；忽视对目标客户的分析，而热衷于概念炒作；偏信“策划大师”的策划，不重视楼盘差异化营销；房地产营销只凭经验，忽视科学决策。